THE PARATUM PERSPECTIVE
Better questions.
Stronger decisions.
Original perspectives by Eric Bratton on strategy, growth, leadership and the everyday mechanics of running a business.
Choose the Customers Your Business Can Serve Best
Eric Bratton explains how to define customer fit, set practical offer boundaries, and test a business focus that matches customer needs with delivery capabilities.
Read the perspective →Operations & capacityBefore You Add Headcount, Find the Work That Should Disappear
A practical capacity audit for leaders: separate necessary demand from rework and friction, test one improvement, then make a better hiring decision.
Read the perspective →Performance & decisionsChoose Business Metrics That Improve Decisions
Eric Bratton explains how to build a practical business scorecard with clear definitions, useful signals, and safeguards against misleading targets.
Read the perspective →Strategic experimentationTest the Business Idea Before You Make the Big Commitment
Eric Bratton explains how to test strategic assumptions, define useful evidence, and make business commitments proportional to what you learn.
Read the perspective →Leadership & decisionsGive Your Team Decision Boundaries, Not More Approval Steps
Eric Bratton explains how clear decision authority, practical limits, and escalation rules help business leaders delegate routine decisions with confidence.
Read the perspective →Pricing & customer valueBefore You Lower the Price, Clarify the Value
Eric Bratton explains how to assess price objections, clarify customer value, and choose between a clearer offer, narrower scope, or a deliberate discount.
Read the perspective →Growth & performanceGrowth is not progress if the business gets harder to run.
A practical way to test whether new revenue is strengthening the business—or quietly consuming its capacity.
Read the perspective Strategy & executionIf every priority matters equally, nothing is a priority.
Turn a long list of initiatives into a small set of decisions with owners, trade-offs and evidence of progress.
Read the perspective Customer experienceYour customer experience breaks between departments.
Look beyond individual performance to the handoffs that create delays, repeat explanations and broken promises.
Read the perspectivePractical analysis, with clear boundaries.
These perspectives offer general business education, not guarantees of a particular result. Examples are identified as illustrative. Recommendations for an individual business depend on its circumstances.