ABOUT PARATUM
Eric Bratton.
Business strategy grounded
in operating experience.
Business decisions rarely stay within one department. Our work connects commercial direction, operating reality and the people responsible for execution.
Experience across the business.
Eric Bratton leads Paratum Consulting, bringing more than three decades of leadership experience across logistics, transportation, retail, client services, business development and operational strategy.
His work has involved strengthening operating systems, improving customer performance and helping organizations translate complex challenges into executable plans. Corporate leadership and entrepreneurial experience inform his perspective on both established organizations and growing businesses.
Paratum focuses on business strategy and organizational execution across industries. Transportation is one area of experience, not the boundary of the practice.
Distinct work. Consistent perspective.
Eric also leads Freight Intel Report as Founder and Executive Editor. FIR’s transportation journalism remains separate from Paratum’s consulting services and business management insights.
Visit Eric’s professional website ↗
Read Eric’s FIR profile ↗
WORKING PRINCIPLES
Clear thinking should lead to useful action.
Understand before prescribing.
Define the actual problem and constraints before recommending a solution.
Make the trade-offs visible.
Be explicit about priorities, capacity and what a decision requires.
Design for follow-through.
Recommendations need owners, practical next steps and evidence of progress.
YOUR NEXT BUSINESS DECISION